What is your stand’s proposition? What makes you so special that everyone will want to stop and say Hello?
Stand design starts with your proposition. What is it that you’ve got that makes you special and how are you going to portray that message to show visitors?
The art of stand design is not to tell everyone everything about your company and product range, but rather to encourage show visitors to STOP by your stand, so that you can engage them in meaningful conversation (ie qualifying questions).
The success of your show, therefore, starts (but does not finish) with the impact of your stand. If your stand fails to catch the eye, you will not generate footfall and so risk serious failure. Blunt but true.
At Shell-Clad we offer a comprehensive stand design service that is aimed at elevating you to the exhaulted status of "Best Shell Scheme at Show"!