Will Sanderson Will Sanderson

Spirit of Christmas Fair 2025 Olympia

🎄 Spirit of Christmas Fair 2025: Attendee & Exhibitor Report


📍 Event Overview

  • Dates: 3–9 November 2025

  • Location: Olympia London

  • Scale: Over 600 independent exhibitors

  • Audience: Affluent consumers and premium lifestyle buyers

👥 Attendee Demographics

The Spirit of Christmas Fair attracts a highly targeted, upscale consumer base. Based on organizer insights and predictive data:

  • Gender Breakdown:

    • Female: ~78%

    • Male: ~22%

  • Age Distribution:

    • 30–45 years: ~40%

    • 45–60 years: ~35%

    • 60+ years: ~20%

    • Under 30: ~5%

  • Household Income:

    • £75,000+: ~60%

    • £50,000–£75,000: ~25%

    • Under £50,000: ~15%

  • Shopping Intent:

    • Gift buying: ~70%

    • Home & lifestyle upgrades: ~50%

    • Food & drink discovery: ~45%

    • Fashion & accessories: ~40%

  • Repeat Attendance:

  • Returning visitors: ~55%

  • First-time attendees: ~45%

    🚶‍♀️ Estimated Footfall

    • Expected Visitors: 50,000–55,000 over 7 days

    • Peak Days: Saturday and Sunday

    • Average Dwell Time: 2–4 hours per visitor

The fair offers direct access to a high-spending, experience-driven audience. Exhibitors benefit from brand exposure, seasonal sales uplift, and engagement with loyal, repeat visitors.

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