🎨 Shell Scheme Graphics: Which Type Is Right for Your Stand?
When it comes to exhibiting at a trade show or expo, first impressions matter. A clean, impactful stand can be the difference between someone walking past you… or walking into a game-changing conversation. If your stand is based on a shell scheme, you’re working within a modular frame setup, which makes choosing the right graphics critical.
Not sure what options you’ve got? Here’s a breakdown of the main types of shell scheme graphics you can use—along with the pros and cons of each.
🔲 1. Foamex Panel Graphics (Infill Panels)
What it is: Printed Foamex boards that slot directly into the shell scheme frame.
Pros:
Sleek, integrated look.
Great for high-res, full-wall visuals.
Sturdy and professional.
Cons:
Less reusable for different stand sizes.
May require professional installation.
Perfect for: Exhibitors wanting a tailored, premium-looking stand.
🧲 2. Velcro or Magnetic Panels
What it is: Lightweight graphics attached directly to the shell walls using hook-and-loop tape or magnetic strips.
Pros:
Easy to transport and install.
Reusable.
Cost-effective.
Cons:
Edges may curl.
May not cover the structure seamlessly.
Perfect for: Budget-conscious exhibitors or those attending multiple events.
🧵 3. Tension Fabric Graphics
What it is: Fabric printed graphics that stretch over a frame or attach to the shell walls.
Pros:
Modern, crease-free appearance.
Lightweight and easy to store.
Can be reused across events.
Cons:
Precise fitting required.
May require extra support or framework.
Perfect for: Brands going for a sleek, modern aesthetic.
🖼️ 4. Pop-Up or Roller Banners
What it is: Freestanding banners placed in front of or around your shell stand.
Pros:
Highly portable and versatile.
Perfect for rotating campaigns or messages.
Doesn’t depend on shell wall structure.
Cons:
Doesn’t use wall space.
Can look disjointed if not well-integrated.
Perfect for: First-time exhibitors, or teams working multiple shows with varying stand sizes.
🧩 5. Shell-Clad Graphics with Clips
What it is: Printed panels (typically Foamex) that attach outside of the shell scheme frame using Shell-Clad clips—which bridge over the aluminum poles to create a smooth, continuous graphic.
Pros:
Covers the entire shell scheme wall—including the poles.
Seamless, professional look without needing a custom-built stand.
Easy to install and reuse with compatible setups.
Cons:
Slightly more setup time to position clips and panels.
Need to order panels to exact spec (usually around 950mm wide).
Perfect for: Exhibitors who want a fully-branded, high-impact wall without the cost of a bespoke build. Ideal for reusing graphics at multiple shell-scheme-based shows.
Pro Tip: Shell-Clad also offers accessories like clip-on lighting and reusable clip systems—making it a sustainable and scalable choice if you exhibit often.
🛠️ 6. Custom Cladded Walls
What it is: Full custom panels built over the shell frame, hiding it completely.
Pros:
100% immersive, branded experience.
Looks like a bespoke stand.
Cons:
Higher cost.
Typically not reusable unless you replicate the same size/layout.
Perfect for: Brands with a larger budget aiming to dominate the visual space.
🎯 Final Tips:
Always check shell scheme specs from the organiser—some use Octanorm, Sodem, or other systems with slightly different dimensions.
Use lighting strategically to highlight key messages or products.
Consider modularity. Can your graphics adapt if your next stand size changes?
Whether you're elevating your first show presence or levelling up for a bigger impact, the right graphics—and clever tools like Shell-Clad—can make your shell scheme look anything but standard.
Got questions on how to get the sizing right or source Shell-Clad-compatible graphics? Drop a message - we’re here to help you stand out, not just show up. 🙌
